SEO is a Marathon, Not a Sprint: Why Your Efforts Need to Be a Continuous Process

So, you’ve launched your new website. You’ve done all the right things: keyword research, on-page optimization, and a content strategy. You’re starting to see your rankings climb, and you think, “Great, my work here is done.” Hold on a minute. This is where a common misconception about Search Engine Optimization (SEO) comes into play. Many…